The holiday season is upon us again for beauty professionals like yourself it is the most wonderful and busiest time of the year! With clients having a list of holiday events to attend and gifts to purchase you are sure to be busy between now and January. That’s what we like to call a good kind of tired!
In preparation for the upcoming holiday season here are few tips and tricks to get your clientele excited about visiting your establishment. These are just basic ideas but you can take them and put any spin on them you would like to make them your own fitting perfectly into your brand!
Do you have a signature service? Why not bundle it with additional services to boost sales? Example: if your signature service is a haircut then why not bundle haircuts with a treatment and brow?
Give your clients the chance to purchase a lump sum of services with you a set rate! Think buy 4 haircuts get the 5th one free.
Do you retail to your clients? If not, you are missing out on a major opportunity! Bundle your products together for holiday promotions. Be sure to have sample packages on hand that make great stocking stuffers for clients to give to their loved ones!
Gift card sales
Another way to boost your holiday business is through gift card sales. Your clients know someone who would love to enjoy services in your business and would love to gift them with that experience. Set up a gift card design and pricing for clients to buy.
Just because you are a salon or shop doesn’t mean you can’t offer black Friday promotions too. Set up deals just for that weekend for your services and retail.
Any of these ideas are great to use year-round but are definitely beneficial during the holiday season. Be sure to make these or any other holiday deals you have in mind visible to clients when they visit. Here’s to a wonderful Thanksgiving, Christmas, Hanukkah, Kwanza and New Year’s season!